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Talking to Bloomberg TV

Justin Rosenstein

February 12th, 2013

When Nicole Lapin of Bloomberg TV’s reached out and asked for an interview, we were excited to share Asana’s story with her audience.

Nicole asked great questions, and over the course of the six-minute interview, we talked about the lessons Dustin and I brought to Asana from Facebook, the productivity challenges facing knowledge workers, the limitations of email, and why the future of business software is products people love, not products people are sold.

Asana Forward takes place March 28, 2023 at 10 a.m. Pacific.