Compare My Move: Making moving easier with Asana
November 13th, 2018
Compare My Move is a Wales-based, award-winning online comparison website that makes moving easy. By connecting people who are moving with professional moving companies and surveyors, they make moving simple. In addition to verifying and reviewing their partners, they cover local and international moves for residents all over the UK.
With a small team, Compare My Move facilitates around 63,500 moves each year. In one month alone, they can help up to 8,000 customers with their move. And unlike traditional moving companies, Compare My Move places a huge emphasis on the digital aspects of their business. In order to stay ahead of the competition, they need to continuously adapt their digital marketing tactics and expand their customer base. In fact, their digital marketing team makes up half of their staff. They work tirelessly to help their moving partners highlight their businesses as well as track their leads and find moving jobs.
Rhydian Ball leads the Marketing team at Compare My Move, which is scaling quickly and constantly adapting their approach to digital marketing in order to reach new customers and build brand awareness. His team focuses on making CompareMyMove.com as smooth and easy to navigate as possible for customers, as well as advertising the services that their partners provide. They also create engaging content to inform their customers of everything they need to know about their move.
Just as managing a move (literally) involves a lot of moving pieces, so does overseeing a digital marketing strategy and growing team. Here’s how Rhydian and his team use Asana to keep all of their digital marketing work in one place and continue delivering the best experience to their customers
What were some of the challenges your team faced before rolling out Asana?
With an ever-expanding team, our content creation process has naturally grown in scope and complexity. Our Digital team creates a constant stream of blog posts, guides, newsletters, tools, infographics, and press releases, all involving multiple stakeholders and contributors.
Before Asana, we had issues with project management, timing, and meeting deadlines. Just like tracking all the parts of your move, every piece of content or asset represented an opportunity to let something fall through the cracks. We often didn’t meet deadlines or team members were left in the dark about the status of projects.
How does your team use Asana?
Every Monday morning, the Digital Marketing team meets to discuss what we achieved the previous week and what we aim to do in the coming week. We use Asana to track the meeting agenda, which means everyone is clear on what work they have to do throughout the week and they have visibility into the progress of upcoming projects.
We also use Asana as an editorial calendar to plan work for the forthcoming months and the deadline feature allows us to do this with ease.
Finally, we use Asana to make note of any new content and design ideas. Then we meet to discuss which proposals to go ahead with and track the progress of those projects in Asana.
Using Asana has improved the whole company’s project management and collaboration system. Everyone from the company directors to the development team gets value from using Asana because it ensures all progress is well-documented and silos between teams are broken down.
How has your team benefited from using Asana?
Since using Asana, we’ve seen benefits from knowing who’s making progress and where we’re behind on work. With one campaign in particular, we were able to complete it and start customer outreach a lot quicker than expected due to tracking the progress of everyone’s contributions in Asana.
With the recent launch of our Surveying service, our development, sales, and content teams all needed to work together to get promotional pages and materials together. By using Asana, each team could request tasks from each other, such as content for a landing page or stats from the sales team for a promotional email. By mapping out our work in Asana, everyone was on the same page throughout the process. It was integral to simplifying a complex project like a launch and ensuring that we meet deadlines and continue to grow our business.
What is a recent project you used Asana for?
A prime example of a project to which Asana was integral is our recent “Moving to London Guide.” The guide is comprehensive, and amounts to more than 12,000 words split into eight chapters covering every aspect of living in London for those looking to move there. With illustrations and interactive elements throughout, this project touched upon every creative team within the company. The sheer size of this project meant that Asana was vital in mapping out the whole creation process.
In Asana, we broke this project up into different sections for the content writing, design process, development phase, and the outreach campaign. Every team was kept updated on the progress of the different chapters and workflow of the other contributors. Drafts, amendments, illustrations and updates were all attached to tasks within Asana, so it’s safe to say that the project was housed in Asana.
What is your team’s favorite Asana feature? Why?
We use custom fields to show the progress of any task. This allows us to look at any list of tasks and quickly see the progress and very quickly, showing us what we’ve achieved, what we need to start, and what we have to complete by the end of the week. Marking a task as complete after you’ve finished a piece of work gives us all a sense of satisfaction, especially when you get the flying unicorn across the screen.
Thanks to Rhydian and Compare My Move for sharing how they’re growing their business with Asana. To learn more about our customers and discover more use cases, visit our customers page.