Asana celebrates 50,000 paying organizations and 6 quarters of accelerating growth rate
September 27th, 2018
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At Asana, our mission—to help humanity thrive by enabling all teams to work together effortlessly—drives everything we do. Today we’re excited to share several milestones on our path towards achieving our mission:
- We have more than 50,000 paying organizations, up from 20,000 paying customers six quarters ago. This is on top of the more than one million organizations who have signed up for our free product.
- Our revenue growth rate, now around 90% year over year, has accelerated in each of the past six quarters. We believe Asana is the fastest growing business of scale in the burgeoning work management category.
- We continue to meet customers where they’re already communicating about work and are announcing Asana for Outlook, our new integration for Microsoft Outlook.
- Since January, we have hired over a hundred new Asanas in San Francisco, New York, and Dublin—scaling Asana globally so that we can empower even more teams and organizations with clarity of purpose, plan, and responsibility.
Empowering customers to be more agile
Since launching our product more than six years ago, a growing number of organizations—from small businesses to the world’s biggest companies—have adopted Asana to achieve greater clarity around their projects and processes. We’re thrilled that so many companies across different industries are deriving value from Asana as they tackle their biggest goals and business challenges. Customers like Coursera, Disney, NBCUniversal, Procter & Gamble, Indeed, Lionsgate, Samsung, and Vox Media are now leveraging Asana to drive clarity of plan, purpose, and responsibility across their teams.
Cristina Cerullo, Executive Creative Director at Vox Media recently told us, “Because our work is so fast-paced and requires collaboration between multiple teams across the country, Asana has become crucial to our workflow. It ensures we have the space we need to create by streamlining our processes and giving teams a platform to communicate in a consistent, predictable way.”
We’re particularly inspired to hear how Asana is empowering organizations to achieve their missions. For Concerted Care Group, it’s tackling the opioid epidemic. When we recently spoke with CEO Andrey Ostrovsky, he said, “Using Asana allows everyone from a frontline addiction counselor to our CFO to see the core problem we’re trying to address, our concrete goals, prioritized list of action items, who’s responsible for them, and when they’re due. That sense of accountability and empowerment encourages everyone and helps every employee, from our C-suite to frontline counselors, connect the dots.”
Growth drivers: International expansion, product innovation, and enterprise
We’re proud of our results, and we’re grateful to our customers for being on this journey with us and our teammates at Asana for their passion and dedication to our mission. Key to our recent growth are the investments we’re making in three areas: international expansion, product innovation, and supporting large enterprises.
The business imperative for work management is now global. Asana currently serves millions of users across 194 countries, and we continue to focus on scaling our international efforts. We continue to see strong growth globally, and our international business now represents around half of our revenue. Earlier this year we also launched Asana in Spanish and Portuguese, which join Asana in French and German; Japanese is coming soon.
We’ve seen particularly strong momentum in Europe, as more organizations are recognizing the business imperative for clarity. Our EMEA customer base now includes Adyen, Air France KLM FSSC, City of Manchester, Mulberry, Rovio, and Vodafone.
When Air France and KLM merged in 2004, their employee base grew to 84,000 and the company became the largest airline in Europe. Their head of business development turned to Asana to manage and coordinate work across teams in different locations and business functions to direct large-scale innovation projects and deliver internal applications to serve employee needs. “In terms of speed, we really see that Asana brings us huge efficiency wins when managing a project,” says Tamas Kadar, Business Development Manager at Air France KLM FSSC.
When asked why Adyen, a global payment company based in the Netherlands, chose Asana, Lei Wu, VP of Project Operations told us, “We recently decided to switch to Asana because it’s intuitive, secure, and robust enough for our team to succeed using it. Onboarding our organization onto Asana has been effortless given its superb user experience; it’s as easy as using an iPhone—you can just pick it up and know how to use it.”
This year, we’ve invested in building the future of Asana so that teams have powerful new ways to visualize their work, manage it more effectively, and achieve their most important goals. In March we introduced Timeline to give teams a living view of how all their work fits together, and in May we launched a new version of our Asana for Slack integration to continue connecting conversations to the structured system of record for work. We recently added the ability to manage approvals in Asana, and continued to refine our user interface to make Asana even easier to use.
We are also announcing our latest product integration, Asana for Outlook, which lets users take action on emails in real-time without leaving their inbox. We’re pleased to make things even easier for our Microsoft Outlook customers and give them a new, simple way to manage their work without losing time or focus switching between platforms. Asana’s platform logic coupled with Microsoft’s machine learning engine enables the language recognition to suggest tasks that should be made based on action words and auto-populates task information.
This fall, we’ll continue implementing our product vision by releasing a suite of capabilities that connect day-to-day execution of work to higher-level goals and plans. These new capabilities will empower team leaders and planners to identify issues and opportunities across projects, so they can focus their attention and energy where it will have maximum impact. We’ll have more exciting announcements in the months ahead.
The larger the organization, the more complex its business needs, requiring even greater levels of clarity and coordination to ensure every team member is on the same page. That’s why we’re committed to expanding our enterprise offering and becoming the work management tool of choice for large organizations.
We recently earned SOC 2 Type 1 certification, which complements our certifications under the EU-US Privacy Shield and Swiss-US Privacy Shield frameworks. To support large-scale deployments, we’ve also developed service accounts, user provisioning, SAML, and API whitelisting and will continue to focus on delivering admin and security features that enable IT to securely empower their workforce.
Our vision for work management is broad, as we believe all teams across an organization need increased clarity—so they know how their work connects to strategic goals. We are seeing strong adoption across enterprise functions, including product, HR, and operations, that are using Asana to run mission-critical programs. We’ve seen especially strong growth among marketing teams, and are working to enrich our offering to provide advanced workflows that can scale to support even more complex marketing campaigns, launches, and production processes.
As we look forward to the rest of the year, our team remains focused on turning our mission into reality. We’re doubling down on our international growth plans, product roadmap, and enterprise offering. And to meet the increasing demand for our products and ensure the success of our customers, we’re rapidly growing our teams in San Francisco, New York, and Dublin across engineering, product, and business.
Asana originated from the belief that working together should be effortless. We’re thrilled with the progress we’ve made so far in 2018, and we look forward to what’s ahead for Asana, our customers, and our global community.